The fashion industry is witnessing changes based on changing consumer preferences. The increasing focus of the fashion designers and clothing companies on creating new designs to increase their market share and customer base is expected to drive the demand for printed textile in the fashion industry significantly.
The increasing penetration of printed textiles in a various household application such as upholstery, kitchen clothing, soft furnishing, and bedding is likely to contribute positively to the market growth. Furthermore, rising demand for renovation and interior designing among the consumers is anticipated to augment the demand for printed textiles.
Technical textiles accounted for 8.6% of the global revenue share in 2018 on account of the increasing penetration of the product in construction, transportation, medical, and protective applications. In addition, rising consumer awareness for using aesthetically appealing fabrics in various applications is expected to boost the demand for printed fabrics over the forecast period.
Printed fabrics are extensively used for soft signage application. Wherein display boards made of fabric is printed for decoration and advertising purposes. Furthermore, increasing penetration of soft signage and growing demand for advertising is anticipated. This would boost the demand for the product, at a CAGR of 8.2 % from 2019 to 2025, in terms of revenue.