Target recently become the first mass retailer to make its products available through Instagram Checkout. According to Instagram’s chief operating officer Justin Osofsky, the social media company collaborated with Target to set up a virtual store that makes it easier for buyers to find and buy the quality, affordable products they expect. Each shoppable post is marked with a shopping bag icon in the corner. From there, guests can tap on a product, modify (like choose a colour or size, if applicable) and check out—all without leaving Instagram, according to a press release from Target.

For their first purchase, guests will need to enter shipping and payment info at checkout. And after that first purchase, guests can complete the entire process with just two clicks.