Syensqo introduces Mirapol® Hygiene Boost, an innovative ingredient designed to meet the rising demand for freshness in fabric care. This polymer interacts optimally with fabric surfaces to prevent the development of persistent odors wash after wash; a phenomenon commonly known as “permastink”.
“As freshness claims in laundry products become more popular, customers are looking for more efficient ways to get rid of lingering odors.” says Max Chabert, Global Marketing Manager for Home Care at Syensqo. “Many are turning to products like in-wash scent boosters to maintain pleasant odors across wash and wear cycles and extend fabric life. These needs are met by Mirapol® Hygiene Boost, which provides persistent odor control.
Mirapol® Hygiene Boost improves a variety of fabric care products, including liquid laundry detergents, fabric softeners, and refreshing sprays, by avoiding odor build-up over several washes. Its smooth incorporation into these compositions permits improved performance without sacrificing their main effectiveness. Its concentrated liquid nature makes it straightforward to integrate into continuous liquid manufacturing processes.
As Syensqo continues to innovate in the fabric care sector, Mirapol® Hygiene Boost stands as a cutting-edge addition to meet the growing market need for long-lasting freshness and protection against permastink, reinforcing Syensqo’s commitment to delivering high-performance specialty solutions. Syensqo will be showcasing Mirapol® Hygiene Boost at the SEPAWA Congress in Berlin, Germany, from 16–18 October 2024.
