News & Insights

Sustainable fashion brand Eileen Fisher and West Elm Debut Upcycled Denim for the Home

Published: August 27, 2020
Author: pranali13

Durability and unique character are among the beloved qualities of jeans. An old pair of jeans tells a story about where they’ve been and who wore them. Now, a new collaboration between sustainable fashion brand Eileen Fisher and home goods company West Elm brings those qualities together to enhance the home.

The companies launched Tuesday an eight-piece collection of home decor and furniture designed with upcycled Eileen Fisher fabrics. For the collaboration, both retailers shared a vision to develop responsible designs for the home using a zero-waste manufacturing system. The fabrics used in the collection were sourced through Eileen Fisher’s Renew program, which deconstructs previously owned denim garments donated by customers into new products with more value.

“Eileen Fisher leads the apparel industry in sustainable innovation and has developed a transformative technology that allows us to introduce circular design to a collection of textiles for the home,” said Alex Bellos, West Elm president. “Together, we are bridging our shared commitments to responsible retail and great design to offer quality, artful pieces.”

The Eileen Fisher x West Elm collection includes a swivel chair upholstered with felted denim and a variety of indigo and red denim pillow covers.

“With these beautiful designs, we are extending each garment’s life cycle and drastically reducing the waste that we put out into the world,” said Eileen Fisher, founder and CEO. “As other brands join our mission, we will increase the potential to create positive change in the way we manufacture—by being kinder to the planet.”

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