London-based sustainable activewear brand, TALA, has raised £4.2 million in funding, co-led by Active Partners and Venrex to support its growth.

TALA was established in 2019 by fitness entrepreneur and influencer Grace Beverley with the goal of creating sustainable and high-performance sportswear without the expensive price tag. TALA’s products and packaging are manufactured from upcycled, recycled, and natural materials, with an emphasis on ethics, sustainability, and transparency.

TALA will use the £4.2 million investment to expand its inventory, hire more employees, and pursue worldwide expansion.

Pembroke Venture Capital Trust, Deciem CEO and Founder Nicola Kilner, Peanut CEO and Founder Michelle Kennedy, and Simon Mottram, founder of sportswear and lifestyle brand Rapha, are among the other investors.

Grace Beverley, CEO and Founder of TALA said that TALA is a labor of love. She started the company out of a genuine desire to help as many people as possible shop more sustainably, without sacrificing quality or pricing. She is tremendously proud of – and grateful for – the incredible community they’ve created over the last two and a half years, and she can’t wait to see what they can accomplish as they continue to expand their TALA community throughout the world. Sustainability is the future of business, and she is happy to have found investors in Active and Venrex who not only support their purpose but also share their values and approach.

TALA’s most recent collection, DayFlex, generated over £370,000 in sales within two hours of its release, with top-selling designs selling out in less than ten minutes.

The company now has a staff of 12 employees, a majority-female board of directors (66 percent), and a cap table (71 percent ). The current investment will be utilized to enhance TALA’s mission and growth, including product inventory investments, adding best-in-class staff, and fuelling the brand’s international expansion.