Blockchain to curate digital fashion and making it big in the metaverse
With Facebook’s huge rebranding endeavors around Meta and luxury giants vigorously fiddling with NFTs, the metaverse scarcely needs an introduction. Theoretically, it is alluded to as a mix of innovations like virtual reality, augmented reality, and video where users essentially “live” within a digital universe. You’ve probably already heard about Burberry’s first NFT collection with Blankos Block Party, Gucci’s Garden Metaverse with Roblox, and their Aria Collection Film at Christie’s and Louis Vuitton’s ‘Louis The Game’ NFT in celebration of the French house’s founder’s 200th anniversary. The metaverse is fashion’s next major investment, likely propelling brands into the future in an intentional, meaningful way.
The rise of ‘metafashion’
Daria Shapovalova and Natalia Modenova, the co-founders of DRESSX, are at the very front of the ‘meta’ development. DRESSX is an arising platform for both buyers, advanced and customary style brands to enter the metaverse. The organization sells virtual apparel, yet additionally offers the entire range of administrations, beginning from digitizing actual assortments or making computerized garments without any preparation, to adding another layer (utility) to form NFTs (A non-fungible token, or a unit of unique data stored on the blockchain system that can be traded and sold), allowing collectors to wear those in augmented reality through their application.
Digital fashion is at present at the center of the blockchain community, since they see the worth in advanced resources that comes from the examples of overcoming adversity in the computerized workmanship and NFT space. As recognizability and provenance are key for high style, the execution of NFTs and blockchain will drive extra worth to it. DRESSX is wanting to send off its own NFT commercial center to carry considerably greater utility to digital fashion assets and allow fashion NFTs and blockchain to be worn on photos and videos in AR only for the exclusive owners on the app, which already functions as a metacloset where users store their digital fashion outfits.
Shopping Goes Digital
As brands and major fashion events went virtual in response to the pandemic, so did clothing. Not just retailers and luxury brands finally prioritizing e-commerce, although that’s a necessary step in the right direction they are also launching digital showrooms.
Instead of consumers having to use their imaginations to visualize how a garment looks — and even more importantly, how it would look on them — they can now virtually interact with any piece of clothing. They can take a 360-degree look at a product. They can zoom in on even the smallest detail, rather than relying on a few photos the brand uploaded to the website. Consumers now have the ability to even virtually try on items by dragging one or more products onto photos of themselves.
The future of fashion isn’t driving to a store to make sure you’re buying clothing that fits. It’s not a limited shopping experience on an online store. It’s being able to virtually see, touch, and experience products as if you’re really there.
Here are some famous brands using NFTs and blockchain to create digital fashion and make it big in the metaverse:
The Italian fashion house’s NFT experiment was launched in May 2021 when Gucci unveiled its first NFT-related product. The virtual version of the Gucci Dionysus bag was sold for USD 4,115 on the gaming platform Roblox, using 350,000 Robux currency.
Made in collaboration with NFT artist Beeple, the art college stood at an estimated value of USD 69.3 million. However, the NFTs used are only a part of the game’s collection and are not open for public selling.
Nike x RTFKT
RTKFT launched a virtual “try on” session of the sneakers on Snapchat, after which bidders could enter the digital auction. The winners were given the physical shoes, but the real coveted asset remains the digital ones.