The sleep solutions manufacturer recently entered into an expanded trademark license agreement with Thomson Research Associates Inc. (TRA) for end uses across multiple products, including memory foam pillows, mattress pads, pillow and mattress protectors and mattress toppers.
Ultra-Fresh treated fabrics provide built-in odor control and antimicrobial protection. All new products are lab tested using the AATCC-100 method to protect the product by inhibiting the growth of 99% of tested odor and stain-causing bacteria.
“UltraFresh antimicrobial technologies deliver on the features consumers want and the technology is perfectly aligned to our fresh and clean national brand, BioPedic,” said Chris Marsh, Soft-Tex’s chief sales and marketing officer.
In Soft-Tex’s recent 2020 Bedding Buyer Pulse Survey, 78% of retailers surveyed reported a positive trend for antimicrobial treated bedding products and consumer search volume for antimicrobial has spiked with Google Trends data showing a 3-4 time lift in intensity this quarter vs. the average for the previous 16 years.
Existing BioPedic products treated with Ultra-Fresh anti-microbials have garnered honors. The BioPedic 4-Pack Bed Pillows with Built-In Ultra-Fresh Anti-Odor Technology is recognized as “Amazon’s Choice” and named to numerous “Best Pillow” lists, including Better Homes and Garden’s Best Pillows of 2020

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Manali bhanushali
Author: Manali bhanushali

Manali Bhanushali