Good days waving hands to the hand-loom weavers of India. On the occasion of national hand-loom day, Union Minister Smriti Irani announces her plan of initiating and developing 10 hand-loom and handicraft villages across the country. The initiative can not only improve the hardships, struggles of weavers but  also country’s tourism headed revenues that can be generated by the visitor across the country and the globe. This  initiative has been taken as a supportive measure to make in India Initiative.

honorable Minister of textile Smriti Irani share the vision of the entire textile ministry in a video conference held as a mark to the National Hand-loom Day where she shared the resolutions addressing all the issues faced by the hand-loom sector. The matter of fact is around 95% of of the world’d hand-loom production is generated from but mirrors a contrary to the possibilities of weaver’s being well paid. It was mention in the conference that the awards that were planned to be distributed digitally has been deferred on requests of weavers due to the pandemic situation.

Irani shares that it has been endeavored by the government to eradicate any layers of middle men which is the major cause of the revenues being filtered not giving any justice to the hard-work and craftmanship portrayed by the weavers of the country. In order to accomplish this goals she mentions (National Institute of Fashion Technology) NIFT students to strengthen the rich legacy of hand-loom in India. The National Institute of Fashion Technology (NIFT) has been contributing towards up-gradation of 9 out of 28 Weavers’ Service Centers across the country in the direction of design, marketing and research. The existing centers are located in Delhi, Srinagar, Jaipur, Mumbai, Ahmedabad, Varanasi, Guwahati, Kanchipuram and Bhubaneswar. She announced the launch of a portal ‘My Hand-loom’, which is set in to state government undertakings, agencies and cooperative societies with the Center’s schemes for weavers to know about their status and benefits. She also launch a mobile app in interest of the hand-loom and handicraft weavers and back end website for Hand-loom Mark Scheme.

The Hand-loom Mark Scheme is an initiative to promote the settlement of collective identity to the authentic handloom products. The mobile app has been developed by Textiles Committee Mumbai to completely digitise the process of registration. There will be an allotment of 10 Indian languages along with English in the app and will also provide the ease of Handloom Mark registration direct from home.

Irani share that around 1590 existing products have been registered under this brand and also has more than 180 product categories. The ‘My handloom’ portal is also to provide the ease of application for various benefits under the various handloom schemes like Block Level Clusters, Handloom Marketing Assistance and Awards. This strategy will also further promote the “vocal for local” at all circumstances.