The growth in Indian fashion and lifestyle market has given an drift to the footwear industry as well. From a basic need-based industry,it has become an evolving fashion and style category.

Many Indian and international players, apart from introducing their performance wear collection have started paying equal attention to casual wear. One such player is Skechers India. Skechers India designs, develops and markets a diverse range of performance and
lifestyle footwear for men, women and children. The brand has also recently launched apparel and accessories.

Skechers Performance is available in India and over 160 countries and territories worldwide via department and specialty stores with more than 2,305 Skechers company-owned and third-party owned retail stores, and the company’s e-commerce websites. Furthermore, in India, Skechers is targeting about 500 EBO footprints covering all potential cities, markets and malls.

As more and more parents are getting inclined towards buying comfortable fashion footwear for their kids, Skechers focuses at offering value for money proposition. Lakshay Nijhawan,Associate Director – Merchandising, Skechers shares insights on how parents
are moving up the price value ladder and upgrading to brands.