A prestigious position that of Sitip, which proudly proves itself again this year as OFFICIAL SUPPLIER of Giro d’Italia with an intense communication planning and also boasts the same title for other important cycling races From the supply of the recycled fabric from the Sitip Native Sustainable Textiles line to the logo on the official Giro d’Italia jerseys, from the presentation of the Ranking Jerseys with an exclusive social video dedicated to their launch to the “Making of Maglia Rosa” video, this year Sitip will accompany us around Italy with a complete and massive communication via press, web, video, social media and PR and marketing activities in collaboration with RCS.
E anche il sito ufficiale giroditalia.it si “tingerà” del blu di Sitip, con spazi dedicati di condivisione: un partner d’eccezione, dal 2014 a fianco del Giro, ma nel 2022 ancora più presente e attivo su diverse e importanti gare: And also the official giroditalia.it website will will host some dedicated spaces for Sitip: since 2014 alongside the Giro, this exceptional partner, will be in 2022 even more present and active on various and important races:
– for Giro d’Italia Ride Green Sitip will be official partner;
– for Tirreno-Adriatico Sitip will be official supplier, with the logo on the ranking jerseys;
– for Il Lombardia and Il Lombardia Gran Fondo Sitip will be official partner with its own logo on all the communications and press campaign, adv banners and fixed signs;
– for Strade Bianche Gran Fondo Sitip will be official partner and for Strade Bianche Pro will have a customized dirt sector;
– for Giro di Sicilia Sitip will be official supplier with the logo on the official jerseys.
Silvana Pezzoli, Vicepresident and Commercial Director of Sitip, about this partnership:
“Sitip is happy to have laid the foundations for a multi-year strategic partnership with RCS Sports & Events, which concerns not only the Giro d’Italia, as official supplier, but also the other cycling competitions of the group, with an important communication plan. Being alongside the champions and fans who follow these races with passion consolidates the company’s bond with the world of sport.”
“We’re very happy about the expansion of the partnership with Sitip. 2022 will mark the ninth year of collaboration with RCS Sport, started with only the supply of fabrics for Giro d’Italia jerseys, which over the years have become increasingly technological and environmentally friendly, thanks to structural investments made by the company from Cene in recent years. For the next cycling season, which is approaching, Sitip intends to embrace all RCS Sport cycling, and will therefore be present not only on the Giro jerseys, but also on those of the Tirreno-Adriatico and will also be with us for Strade Bianche Pro’ together with its Granfondo, Il Giro di Sicilia, Il Lombardia and partner of the Ride Green project. We are confident that this collaboration will be constructive and will benefit both of our companies.”