Introducing SimSum Fine Jewelry, an elegant, timeless and contemporary label is now available on the e-commerce platform Tata CLiQ Luxury, known as India’s premier luxury lifestyle giant. By gaining visibility on the massive e-commerce presence, SimSum Fine Jewelry is now easily accessible to luxury fashion enthusiasts.

In order to fulfil the desire of luxury consumers and to make  SimSum Fine Jewelry available at their fingertips, Tata CLiQ Luxury has become a one-stop shop for buyers who prefer online shopping. The platform showcases an array of categories, from bracelets, earrings, and rings, to dainty necklaces to pull off any particular look.

Commenting on the partnership, Mr Sumer Gehani said, “With the growth of millennials and Gen Z in the luxury market, the demand for fine jewelry has changed significantly. With our partnership with Tata CLiQ Luxury we are enabling consumers to continue experiencing luxury at its best, and not just consume it.”

As jewelry marks a special moment in one’s life, it symbolises memory and helps stop time. The lightweight and timeless pieces by SimSum are carefully handcrafted in 14K hallmarked gold with impeccable attention to detail and finish. SimSum recognises the importance of being responsible about the environmental impact and the carbon footprint, hence the brand strives to make a positive social impact in an environment where greenwashing is the biggest challenge. Furthermore, the pieces are made with recycled gold to ensure that you can shop guilt-free since their diamonds are 100% natural and sourced from conflict-free zones.