Shein, the Chinese online fashion retailer, is launching a new television competition series with a $100,000 reward for an up-and-coming designer.

The Shein X 100k Challenge, a four-part series starring Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons, and Laurel Pantin, will be judged by a panel of celebrities including Law Roach, Christian Siriano, Khloé Kardashian, Jenna Lyons, and Laurel Pantin.  30 up-and-coming designers will battle for a spot in the top five. The show will premiere on August 22nd, with the winner being announced on September 12th in the final episode. The Shein X designer incubator programme was created in January 2021 with the goal of allowing young fashion designers to collaborate with Shein and push their businesses to new height. Shein X was created specifically to address the industry’s reoccurring infringement difficulties, and it provides rising talent with a possible cash stream as well as exposure to its global Gen Z audience.