Levi’s and Copenhagen-based label Ganni have collaborated to create a new rental-only capsule collection. “Love Letter”, consists of three staple denim pieces.
501 jeans, a button-down shirt and a shirt dress, all made from repurposed and recycled vintage denim. It has been handpicked from Levi’s and designed with Ganni’s signature patchwork flair and playful silhouettes.
Customers will be able to lease out garments from the new low-impact line through Ganni Repeat, the brand’s online rental platform. Individual garments or the complete range can be rented for one to three weeks. This system allowing them to embrace circularity.
Each piece will also come with a special tag, which customers can scan to open up information on special styling tips, comments from previous renters and the garment’s design and history.
Hong Kong-based upcycled clothing company The R Collective and Levi’s, has launched Denim Reimagined project, which provides wearers with information about a garment’s history, cleaning and future recycling via a scannable QR code on its label. By tapping on an NFC-enabled patch on the garment, it allows to discover a garment’s history.
Rental has become one of the most popular choices to stay fashionable while minimizing environmental footprint. Platforms like Rebag have reported bigger sales, encouraging H&M’s Stockholm flagship store and its sister company COS in mainland China.