Reliance Brands recently signed up Armani’s sportswear brand EA7 and British
high-street brands All Saints and Kurt Geiger. The move is seen as part of a plan to
strengthen the company’s portfolio of premium brands before it launches its e-
commerce business this year. It has already pulled a number of global fashion
labels from Amazon and Flipkart.  Reliance Industries is looking at merging its
offline retail presence with its upcoming online marketplace to attract both small
and large merchants, according to Indian media reports. Reliance Brands has
about four dozen global brands in its canister. These include Diesel, Canali, Hugo
Boss, Furla, Juicy Couture and Kate Spade. All Saints, Kurt Geiger and Armani’s
EA7 add to its ever-expanding fashion portfolio. Reliance is placing all of its

freshly-acquired premium brands on Ajio, its online fashion marketplace. It has
already listed Swiss brands Steve Madden, DC Shoes, Gas and Quiksilver.