It’s a constant endeavour at Reliance Industries Limited’s (RIL)R|Elan™ to providing advanced textile technologies that not only captures the latest style trends but also help enhance comfort and performance of consumer. A unique fabric technology within R|Elan™ product portfolio is R|Elan™ Kooltex, fabric that enhances the performance of the garment by keeping them dry and cool amid various conditions. Advanced moisture management property of R|Elan™ Kooltex help control temperature and provide cooler feeling to the wearer – be it formal or sports outfit. R|Elan™ Kooltex keeps the wearer cool and dry through the day ensuring enhanced performance and encouraging heightening physical activities.
Growing demand for functional and comfortable apparel
There is a growing demand from consumers for garments that exhibit additional functionality, especially feature of moisture management is most sought after. Modern day consumers have realized the importance of an active lifestyle and staying fit, and this trend has further increased during past couple of years. The Covid scenario has transformed the consumer mindset with an emphasis on better apparel with embedded performance attributes. Apparel that has inherent quick dry capabilities can help keep the consumer cooler, fresher and hence more comfortable for extended period.
Ever evolving consumers are demanding more innovations in their everyday apparels, brands are also introducing new solutions under the performance category. R|Elan™’s specially engineered products have emerged as a perfect choice for trendy and performance enhancement seeker consumers.
A sneak peek into R|Elan Kooltex™ Technology
R|Elan™ Kooltex has inherent moisture management mechanism with its unique structure supporting wicking of sweat through micro-channels. This facilitates rapid moisture management property that the body uses to regulate its temperature.
Its rapid three-step moisture management process is explained below:
- Transports sweat to fabric outer surface
- Spreads sweat over a larger area
- Sweat evaporates swiftly, allowing the garment wearer to feel cool and fresh
R|Elan™ Kooltex can be used in major apparel application segments such as denim, knitwear, athleisure and wovens.
Dealing with sweat during exercise or hot weather is not a concern anymore. Now, garments have become smarter with R|Elan™ Kooltex that enhances performance and at the same time provides comfort – day in and out!
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