As the festive cheer fills the air, ReCircle gears up for its last Dry Waste Collection Drive of the year on December 20, 21 & 22 in Mumbai.
Mumbai — December 13, 2024: ReCircle, the leading resource recovery organisation, announces the return of its much-anticipated Christmas Dry Waste Collection Drive in partnership with Pluckk, India’s leading lifestyle-oriented Fresh Food Brand to clean up Mumbai.
On the heels of its successful Diwali Waste Collection Drive this October in Mumbai, ReCircle collected 45,000+kgs of dry waste over a period of 2 weeks.
Now, with the Christmas Dry Waste Collection Drive, ReCircle aims to encourage individuals and households to prioritize waste segregation, with a focus on mobilizing the community during Christmas—a season of giving, renewal, and joy—and with a goal of diverting as much dry waste as possible from landfills and water bodies.
> Mark your Calendars: 20 Dec, 21 Dec & 22 Dec
> Link to Form: https://recircle.in/
> Collection Drive Routes:
● Western Line: Dahisar to Churchgate
● Central Line: CSMT to Mulund
“In a context like Mumbai, where we are grappling with rapid urbanization, rising pollution and waste we need simple yet effective solutions in order to build a cleaner and fairer city for everyone. Our Christmas Dry Waste Collection Drive is an effective step in the right direction by merging public action and raising awareness about the importance of waste segregation, recycling and enabling people to adopt sustainable practices. We believe in the power of community in creating a significant impact, which is why every sign-up matter if we want a cleaner Mumbai”, said Nikki Gupta, Brand Advisor, ReCircle.
ReCircle’s dry waste collection drive is a monthly initiative that the company undertakes in specific locations across the city of Mumbai wherein it collects all dry recyclable waste from households, schools, and corporations.
Pratik Gupta, CEO — Pluckk adds, “This is the second year in a row we have partnered with ReCircle for their Christmas drive. Focusing on sustainability & being actively involved in reducing our plastic footprint is an important part of our values at Pluckk. We want to positively impact the environment as we grow as a company and such initiatives help us do that.”
The collected materials include paper/cardboard, plastic, metal, glass and e-waste which will be collected and sent to ReCircle’s Material Recovery Facility in Dahisar, Mumbai. The waste will then be segregated by ReCircle’s informal waste workers or Safai Saathis where it is cleaned, processed and bailed. This processed waste is then sent out to recyclers who convert it into plastic granules. The granules are then converted to new products.
Register via this link to create an impact: https://recircle.in/
Once registered, individuals and institutions will get a confirmation call confirming the pickup date, time & address. The last date for registration is December 17th, 2024.
About ReCircle
ReCircle was founded in 2016 by Rahul Nainani & Gurashish Singh Sahni to tackle India’s growing waste problem. ReCircle empowers consumers and brands to divert waste away from landfills and oceans, and back into the economy to be recycled, reused or repurposed.
Headquartered in Mumbai, ReCircle is driven by a singular mission: to accelerate the world’s transition to a circular economy. To achieve this mission, the company has instituted flagship initiatives such as ClimaOne, Plastic EPR Service, Plastic-Neutral programs and Project Extra Life to further their goal. Its tech-enabled platform, ClimaOne, addresses existing challenges in the ecosystem by building a unified, transparent platform that provides real-time tracking, backed by data analytics and simplifies reporting and compliance.
ReCircle has diverted over 169,000 MT (equivalent to the weight of 28,166 elephants) of waste from landfills and water bodies across 270 cities & towns in India with the help of 45+ processing partners who have a pan-India network of 400 collection partners all while impacting the lives of over 3100 informal waste workers or Safai Saathis. ReCircle has enabled 60+ progressive brands including HUL, UNDP India, Hindustan Coca-Cola Beverages, etc. achieve their sustainability goals.
