Spykar Lifestyles announces a unique contest to promote young talent

In the second leg of the campaign which focuses on inclusivity, talent, and passionSpykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by rapping, dancing or beatboxing to the tune which Spykar Lifestyles created with Bollywood composer Raghav Sachar and visually impaired musicians Veer Mulraj & Sachin Patil.

The participants are required to create and upload a one minute video that showcases their talent while tagging the handles of Spykar Lifestyles (@spykarofficial), To The Culture (@totheculture) and using the hashtag #FindYourRestless. The rap and beatboxing videos will be judged by Gully Boy famed Ace aka Mumbai’s Finest and Dcypher whereas the dance videos will be judged by celebrity choreographer Tushar Shetty. The winners will get to record their creation, be featured in the video and win Spykar merchandise.

“Spykar is a fashion brand for the young & restless. Those who are passionate about their life goals, restless to be the best version of themselves, are also inclined to wear fashion which serves the same needs. Spykar is up there, calling out to all such individuals. Spykar has always associated with events and opportunities which resonate with the youth culture in this country.” said Saisangeeta Israni, GM Marketing, Spykar Lifestyles.

The first leg of the campaign, which went live on 14th February, witnessed the release of a soulful music melody which was created by Bollywood composer Raghav Sachar and visually impaired musicians Veer Mulraj & Sachin Patil. Spykar, as a brand, truly believes that everyone who is living life to fullest, hustling and bringing out the most of themselves is already an achiever, this contest is just their way of giving the restless youth a platform to grow.

About Spykar Lifestyles:

Spykar is India’s leading Jeanswear brand for the youth. Spykar is synonymous with the ‘Young & Restless’ generation of today. Keeping up with the ever-changing dynamics of the global fashion industry, the collection exudes an individualistic and contemporary style.Established in 1992, Spykar has come a long way and has certainly defined the rules of the fashion arena. From what started as solely a men’s denim brand sold at multi-brand outlets, Spykar has expanded its portfolio to become a one stop shop for casual wear ensemble for both men and women – available pan India across 240 exclusive outlets, 900+ multi-brand outlets, all key large format stores and e-commerce portals.Since 2014, Spykar is a part of the Lord Bagri promoted Metdist Group, a diversified portfolio of companies. Headquartered in UK, the Metdist group is a global conglomerate with interests in metal and diverse industries like fashion, hospitality & technology.

About To The Culture

Hip-Hop & Urban Art Network. We create and discover amazing content. Full service agency. Like KRS-One says — “Hip is the knowledge; Hop is the movement”, our goal is to bring them both under one common platform. Globally, heads are turning towards India because of its rapidly growing Hip-Hop scene. We are here to organize it so as to become a representative of this art form for our country ToTheCuIture experience fuses together free-standing competitions involving multiple formats of ‘Hip Hop” Lifestyle. As a spectator, ToTheCuIture not only features localized and nationally renowned Hip-Hop artist but also features several entertainment zones creating a unique lifestyle experience. By weaving together industries like Rap, Dance, Music, clothing, art, fashion, and Lifestyle. This is not only a platform but a tribute to the saviors and torch bearers of this underground art. For all aspiring artists, this is where you build with each other, share knowledge, experience, motivation, and skills so we can take this culture ahead and embark it on the global scene. We are the renegades of this art trying to preserve the last bit of it. Taking Urban in its true sense that it has always been a CULTURE.