PVH Europe has signed the Dutch Denim Deal, a new industry partnership and sustainable denim project. The Dutch government created the Denim Deal, a public-private partnership, in response to the EU Green Deal and Circular Action Plan. The Dutch Denim Deal seeks to increase the supply of and usage of high-quality recycled cotton fibres in denim. PVH Europe will serve on the steering group, along with 38 other members, to promote denim industry sustainability. The primary goals are to create a total of 3 million pieces incorporating (at least 20%) post-consumer recycled cotton (POCR) by the end of 2023.
The overall emissions from the global textile sector exceed those from international aviation and marine combined. The Denim Deal involves all stakeholders involved in the creation and production of a denim garment. PVH Europe will assist in the exchange of knowledge and expertise in recycled cotton, as well as the use of brand power to scale the impact of the agreement and boost the supply of recycled cotton from the Netherlands.
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