Hologenix has discovered a technique to embed its main product, Celliant, inside fibres, allowing textiles and nonwovens made from them to be completely white. Celliant’s possible uses now include pristine white bed sheets and towels, athletic uniforms and jerseys, infant clothing, medical scrubs, and other items. It is still manufactured from earth’s responsibly derived minerals and is available in nylon, polyester and recycled polyester fibres.
Hologenix, the firm behind Celliant, has developed a new range of white fabric for its brand partners to use. “Pure white Celliant delivers, and we are quite happy,” says Seth Casden, Hologenica’s co-founder and CEO. The firm was formed in and is headquartered in Pacific Palisades, California. It was one of the first firms in the world to develop a pure white celliant product.