Sportswear major PUMA has announced the appointment of Shreya Sachdev as its new Head of Marketing and Strategic Initiatives.

This adds to her current role of heading strategic initiatives and she will now be also responsible for leading creative, brand marketing and managing brand personalities.

Shreya will report to Abhishek Ganguly, General Manager, PUMA India and Southeast Asia and will be a part of the company’s leadership team.

Talking about the development, Abhishek Ganguly, General Manager, PUMA India and Southeast Asia, said “PUMA’s brand differentiation in the Indian market stems from our unconventional approach to marketing. We have always believed in telling the right stories, with the right content and in the most compelling manner to build consumer connect. Shreya’s analytical skills coupled with her penchant for creativity will further help build local relevance for our marketing excellence in the years to come.”

Shreya has been associated with the brand since 2019 and has been leading strategic initiatives. Before joining PUMA, Shreya has worked as a consultant with McKinsey & Company.

She holds an MBA in marketing from IIM Lucknow, and an undergraduate degree in Literature from Lady Shri Ram College.

“Even before joining the team, I was enthralled by the success PUMA brand has had in the Indian market. For me, having an opportunity to connect the brand and consumers is very empowering. PUMA is known for creating unique and impactful brand campaigns with a focus on consumer engagement. I am looking forward to working with some of the best minds to further build our marketing excellence in India,” Shreya said.