In an effort to draw in new customers, Florsheim and Psudo have launched their new seven-piece capsule shoe collection, which combines classic design with eco-friendly materials. The line has excellent sustainability credentials because each pair is machine washable and removes 7.2 single-use plastic bottles from landfills and the ocean.
Weyco Group Incorporated President and COO John Florsheim stressed the value of the partnership in reaching new audiences. He remarked, “Partnering with Psudo has been a fantastic journey,” emphasizing how enjoyable it is to pick the brains of an enthusiastic team regarding sustainable footwear technology.
Michel Rich, the founder of Psudo, expressed pleasure about the collaboration with the venerable American heritage brand. He thinks both firms will benefit from and be inspired by the partnership. Materials from the United States were used in the production of the footwear line at the Psudo facility in Los Angeles.
