The Printing United Digital Experience, to be held from October 26- November 12, 2020, will offer three weeks of live, guided programming, educational sessions, and panel discussions with the experts. It will also provide access to an online exhibitor showcase featuring new technology, case studies, and the chance to speak with exhibitor representatives.
A live host will guide attendees through each day with a new market segment focus highlighted daily. Never-before-seen product debuts being shown by global partners are exclusive to those attending the digital experience. Once registered, attendees will have unlimited access to all aspects of the online experience, including product launch viewing, and 24/7 access to the exhibitor product showcase and virtual booths, according to a press release by Printing United Alliance.
Spotlight market segments each week will cover commercial (digital inkjet, offset, and dry and liquid toner); packaging (label and flexible; folding carton and corrugated); apparel (screen/decorating and direct-to-garment/direct-to-substrate); digital textile; industrial; graphics/wide-format; mailing and fulfilment; workflow and software; and in-plant.
A sample day of daily programming includes daily welcome/opening remarks, research/industry outlook by the day’s market segment focus, keynote address, global product debuts, new product demonstration videos, panel and educational sessions, and daily round-up of the day’s announcements.
“Having a live host navigate attendees through this unique digital experience is a wonderful asset for those wanting that complete, easily traversed, end-to-end tradeshow feel. While we have developed specific segment-focused days to speak directly to each attendee, we encourage everyone to sit in on at least the welcome each day as many products and education being offered remain an opportunity of convergence across market segments,” Mark Subers, president of Printing United.
