Primark has unveiled its new 'luxury' premium label range, which customers describe as'stunning.'

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Primark has announced The Primark Edit, a new premium label line comprised of ‘luxe-look and feel essentials.’

Primark’s Instagram account featured items from the new collection.

According to the firm, the line is “created with heightened craftsmanship and refinement.”

Among the items for sale are a stone longline mac, some black leather loafers and an ivory 100% wool scarf. Commenting on the range on Instagram, user PerrieSian wrote: “WOW!” with Primark responding: “Elegant and fabulous!”. SadieLJones said the outfits were “stunning” while CarlyRicardo added: “Love what you are doing”.