Formula 1 is pleased to announce a multi-year collaboration with AlphaTauri that will see Red Bull’s premium fashion brand become the Official Premium Fashion Apparel Supplier of Formula 1. The two-year deal will see AlphaTauri supply uniform to all F1 personnel at the circuit, including senior staff and F1 presenters.
Founded in 2016, AlphaTauri is a young, dynamic fashion brand fuelled by a desire to showcase the fusion of ground-breaking technologies and stylish clothing. Collaborating with experts worldwide, AlphaTauri prides itself on utilising trailblazing techniques and modern designs to create comfortable, functional, and smart fashion.
Stefano Domenicali, President and CEO, Formula 1, said:
“We are very pleased to announce that AlphaTauri will be the apparel supplier to Formula 1 with their modern and stylish clothing being worn by our staff during the races. Formula 1 is the perfect environment to develop fashion in its unique landscape of sport and entertainment.”
Ahmet Mercan, CEO, AlphaTauri, said:
“Fashion and Formula 1 have formed a fantastic symbiose for decades already. Our partnership is perfect and allows fantastic synergies as we share a common mindset. Innovation is our driving element.”