Chief executive of Italian luxury fashion house Prada made a statement that Prada’s sales are growing at double-digit rates when any forecast for the American market is difficult to get due to the health emergency.
“In (Asia and China), sales are growing at important — double-digit — rates and we are confident that this trend can continue also in the months to come,” Bertelli told online fashion magazine WWD in an interview, adding that consumers had returned to “fast and sustained” spending.
In a separate interview, Bertelli’s son Lorenzo, the 32-year-old head of marketing and communications of the fashion house, said he did not rule out replacing his parents at the head of the company in the future.
“I like to challenge myself and solve problems. I simply want to enjoy what I’m doing. I’m now enjoying what I’m doing. And so…why not?” he told Business of Fashion, answering a question on the succession plans at Prada.
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