Western countries make the most use of rugs, it’s a part of their traditional setup. All the rooms in the western houses are covered with rugs for aesthetic as well as functional purpose.

New York rug manufacturer Kalaty is expanding its relationship with fashion designer Josie Natori with a pair of power-loomed area collections under the N Natori by Kalaty label.

The first two collections in the N Natori series – N Natori Serengeti and N Natori Bliss – will make their debut this summer at the Atlanta and Las Vegas markets.

“We continue to enjoy success with our heirloom hand-knotted licensed Natori rug collections – Dynasty, Shangri-La and Lhasa,” said Ariel Kalaty, a company spokesman. “It is a natural extension of our Natori partnership to expand into another aspect of our relationship, and this summer we are launching the N Natori series of collections, a more moderately priced series of power-loomed rug collections.”

N Natori Collections launching this summer:

  • N Natori Serengeti: Featuring animal-inspired prints that tie back to the World of Natori, the subtle color palette provides expression without overpowering. Power-loomed of polyester yarns, the knots-per-square-inch (KPSI- 260) of these rugs is equivalent to that of many hand-knotted rugs.
  • N Natori Bliss: This rug collection features Natori prints reimagined. Power-loomed using a combination of viscose and acrylic yarns, these rugs feature a knots-per-square-inch (KPSI- 260) that is equivalent to that of many hand-knotted rugs.

“We are thrilled to launch the new series of N Natori rugs, which expresses the art of Natori in a more lighthearted and approachable way,” Natori said. “The designs feature geometric patterns and animal prints with an East-West sensibility, focused on modernity, comfort, and ease.”

Manali bhanushali
Author: Manali bhanushali

Manali Bhanushali