India, April 29, 2022: Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative – Platinum ‘Season of Love’. The much-awaited retail trade activation makes a comeback after two years. A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation from 1400+ stores across the country.
With four successful editions in the past, ‘Platinum Season of Love’ is a coveted retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season.
Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Platinum Season of Love, which makes a comeback this year, we see an exciting opportunity for our retail partners to drive engagement with consumers and strengthen the consideration of platinum jewellery as a symbol of love. This campaign will be a key catalyst in providing the required in-store conversions during this period.”
Platinum Season of Love will straddle all three platinum jewellery categories, Platinum Days of Love – the love bands offering, Men of Platinum – men’s jewellery and Evara – targeting the young modern woman of today. The activation programme is backed by a robust digital communication plan led by a new film, supported across other digital platforms, and PR across markets to ensure high reach and impact.