The new BOOMING FW 22/23 collection is a hymn to rebirth, an explosion of colors, 3D effects, flock, foils, digital prints, metallic effects, anti-bacterial finishes where performance does not cover the uniqueness of an authentic denim fabric.

This collection“, says Paolo Gnutti CEO of PG denim, “wants to be a tribute to today’s fashion, full of emotions and colors that give positivity and lightheartedness.

A no-season and no-gender collection, a chameleon-like product, very multifaceted that can inspire the stylistic part of the brands but, as per PG’s corporate philosophy, can be customized according to their worlds and styles to create synergy and common inspiration“.

Once again PG Denim creates a unique collection, made of research and innovation, with the aim of consolidating the limelight of fashion also in the next season.


Is the range which explores the contaminations between cotton and vinyl ,crossing the traditional boundaries of indigo fabric , even though it has remained in touch with the authentic Italian tradition.


It is a range entirely produced using viscose flock , resulting in unique garments which achieve different effects depending on the washing processes.

A well-established must-have that cannot be missed in any collection.


Is the line inspired by the metallized colors of cars and Harley in the 1950s and ‘60s, with colors pastes glittering against very dark fabric backgrounds , creating an imperceptible painted effect, a really custom-made denim.


A collection designed and developed to face this lock down period with a super comfortable clothing but that allows us to always feel cool and fashionable.


With this collection , PG DENIM wants to make our denims as a second visual skin that reproduce on the garments your  love for tattoos.


Nothing is created, nothing is destroyed: even in denim

“In a chemical reaction nothing is created, nothing is destroyed”. This is essentially what the law on the conversion of mass by the French chemist and naturalist Antoine Lavoisier says. It is one of the driving tenets behind the research at PG, for a denim which, also in the choice of materials and processes, is meant to become increasingly green, with the ultimate goal of having a product 100% sustainable product, always paying attention to trends and to the most fashionable side.

PG DENIM strictly follows the international standards Dtox, Reach and Gots in all its processing phases; moreover, use is made of the BCI and Organic Cotton Standards for raw materials. The company has also recently been awarded the GRS (Global Recycled Standard) certification.

This is the underlying concept of the recently implemented major process innovations as regards both environmental impact and recycling of production waste.

More specifically, as regards dyeing fabrics with reaction and sulphur-based processes, PG DENIM has designed a system which reduces the amount of chemicals used by 40%, water requirement by 50%, and CO2 emissions by 60%, leading to better penetration levels and outcomes in the crocking process. Moreover, PG DENIM is one of the very few companies on the market which can offer a range of items made using over 60% recycled material in total (with the average usually being no more than 35%). As part of this procedure, most of the waste from the process and after use is recycled, creating a range of items with cotton obtained from the regeneration of these two types of waste.

Manali bhanushali
Author: Manali bhanushali

Manali Bhanushali