For the first time in India, ONLY brings a universe of cute and fun characters illustrated by Ton Mak, featuring characters from Flabjacks that are unique, colourful and are full of life. A world of chubby odd folks and quirky inanimate things brought to life, the limited-edition collection is an extension of this world with quirky prints against street style silhouettes for women. The characters featured have been designed to resonate with everyday life.
Speaking on the association, Ton Mak said, “I’m thrilled to have the opportunity with ONLY, to bring Flabjacks officially to India for the first time. With the Pals of the World theme, I hope that everyone can share in the spirit of friendship and positive vibes brought vividly to life in the new collection.”
Speaking on the launch, Mr. Vineet Gautam, Country Head – BESTSELLER India says, “ONLY has always believed in experimenting with something new and fun! Over the years, the brand has worked on some cool limited-edition collaborations, and it has always resonated well with our audience. ONLY’s DNA is all about being cool, young and carefree, which blends perfectly with FLABJACKS! Excited to be the first one to launch this limited-edition collection in India.”
The carefree nature of the illustrations complements the laid back styles of the garments, which include dresses, jogger-style trousers, crop tops and denim. Together, both brands have identified distinct prints that pair perfectly with the brand’s ethos, resulting in a cool and understated yet strong collection that can be dressed up or down.
The new collection launches in 25th August, 2021 and is available at stores and www.only.in.