Apparel, Fashion & Retail | Fashion | News & Insights

ONLINE STORE, BRINGING SHOPPING EXPERIENCE TO LIFE IN A NEW, INTERACTIVE FORMAT

Published: March 16, 2022
Author: DIGITAL MEDIA EXECUTIVE

Benetton, one of the most popular fashion brands in the world, today unveiled its India e-commerce website https://in.benetton.com/. This newly launched strategic initiative will offer consumers access to Benetton products in a new & virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels. The technology being applied will bring the convenience of hassle-free shopping – anytime, anywhere: online, in-store & on social media.

Speaking on the launch, Mr. Ramprasad Sridharan, MD & CEO Benetton India Pvt. Ltd, said, “We are pleased to launch the official Benetton India e-commerce platform as a progression to strengthen our omni channel presence. Benetton has a very strong foothold in the country along with a rich legacy of more than 30 years. Today, the brand is at a stage where it enjoys loyalty from young and millennial consumers across the country. The transition to e-commerce platform will further boost to our current business strategies, sales channels and make Benetton an integrated brand enabling hassle free shopping experience, online and offline.

Through this newly launched strategic initiative, we aim to deliver to 29,000 pin codes across the country and hope to shape a more sustainable future for fashion, translating into a very contemporary online shopping experience, open to any personality, style and identity.”

The look and feel of the website provides consumer with a global experience with access to men, women and children’s fashion. Through innovative tools, such as Shop by Color, Find your Blend and Blend Different – featured respectively on the Home Page, in the product pages and in the women’s, men’s and children’s sections – customers are encouraged to experiment with new garment and colour combinations, playing with the collection to find their own unique, personal match. It all translates into a very contemporary online shopping experience, open to any personality, style and identity.

The e-commerce website is innovative and boasts of colourful and interactive sections that engage users in activities that seem like games, but which – as well as being fun – showcases the collection, turning the purchase process into a truly enjoyable experience and encouraging shoppers to come back again and again to discover new initiatives and activities. The website gives customers full control to navigate, access purchase history, receives Brand updates on new product launch, even locate the nearest store, and check reward points along with loads of features to form a stronger connect with the Brand.

The latest SS’22 collection which is hinged on happiness and color is available to shop on the new e-commerce website. Sleek cuts, beautiful materials, Italian chic. The collection features a multitasking wardrobe for men and women that treats the environment with gentleness: choosing sustainable fabrics like BCI cotton, Linen, Modal, Viscose, Lyocell, Eco-gold fibre, etc.,

In line with the evolution of purchasing models, the new e-shop is an integral part of Benetton Group’s strategy to focus more on the omnichannel approach, which improves the integration between the physical stores and the online world, accompanying customers everywhere on their purchasing journey.

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