One of the most sustainable textile fibre from Birla Cellulose

The United Nationsin the year 2015 came up with 17 Sustainable Development Goalsasa standard which each country had to achieve by the year 2030 in order to bring about their overall development. Amongst the various important topics which were so discussed, reduction in actions for Climate Change, access to clean water and Sanitation,and responsible consumption nn nand production to reducet the impacton environment are the one swhich are stressed up on tremendously, where the global corporate community need to takealeadin ordertoachievetheSustainableDevelopment.

Experimentation with fashion by the consumers and rapid growth of fast fashion has correspondinglyleadtothousandsoftonsoffabrics,clothes,&othermaterialsfindingtheir waytothedumpstereveryday.TheTextileindustryisdiscreditedforbeingoneofthemost pollutingindustrygloballyandtheconsumersoftextilegoodsareconsciousandincreasingly concernedaboutthesustainabilityrelatedaspectsoftheproductsthattheychosetowear.

BirlaCellulose,thePulpandFibreBusinessoftheAdityaBirlaGroupincooperationwithits valuechainpartnersisfullyengagedintheimplementationofactionsthatareneededto achievetheSustainableDevelopmentGoals.BirlaCellulosehasinculcatedthisideologyof sustainabilityatthecoreofourbusinessstrategyfocussingonactionsthatcreatepositive impact on the people and the planet. In furtherance of the aforementioned cause, the companyintheyear2019launchedLIVAEco,asoft,breathable,andfluidfabricwhichis manufacturedwithanobjectiveofdeliveringaproductwithunmatchedsustainabilitysuch assustainableforestry,manufacturedwithbenchmarkresourceefficiencyusingclosedloopproductionsystems,lowerwaterfootprint,lowerGHGemissionsandcompletetraceability of the valuechain.

LIVAEcoismadefromfullyrenewablenaturalrawmaterialssourcedfromsustainable forestrycertifiedbytheForestStewardshipCouncil,apremierNGOwhichworkstowardsthe conservationoftrees.Theproductionofthesaidfibreisdoneusinghighlyefficientclosed loopproductionprocessthathelprecoverandreusechemicalsandwaterusedintheprocess. LIVAEcosavesupto900litersofwaterandreduces300gofCO2pergarment.Inaddition,the productionprocesshasamechanismwhichensurestraceabilityoftheproduct,whichenables theconsumertoknowwherethefibrewasproduced.Viscosebeingfullybiodegradablefinds theperfectanswertotheproblemofendingupasawasteinlandfillsorcontaminatesoiland aquaticbodies.

TheAdityaBirlaGroup,realizestheresponsibilityofthetextileindustryinsatisfyingthe needs of the customers related to products functional attributes and also address the concernsonbeingenvironmentfriendlyatthesametime.Ithasbeenforeverachallenging taskforcompaniestofusesustainablesolutionsinafabricpreferredbythecustomerandwe havefinallybeenabletofindasolutiontothesame.ThelaunchofLIVAEcohasbeenaccepted gracefullyinIndiaasitpromotedtheconcernsoftheenvironmentally-consciouspeople.The nextstepwastotakeLivaecoinmarketsoutsideofIndia.

Intertextile/ Yarn Expo offered the best platform to launch Livaeco in China.

Chinabyvirtueofbeingthelargestproducerandexporteroftextileintotheworld,hasto playaleadingroleinimprovingtheenvironmentalfootprintandenhanceit’slongterm sustainability.

“ChineseTextileindustry,beingtheglobalmanufacturinghub,hascomeintoseriousspotlight fortheimpactcreatedbyitontheenvironment.BirlaCellulosehasprioritizedthelaunchof LIVAEcoinChinaincollaborationwithourvaluechainpartnerstosupportthiscausebystartingthemanufacturingofthisproductatitsplantatBirlaJingweifibreCompanyLimited, inordertocreateagreaterandbroaderpositiveimpactontheenvironment”,saidMr.Dilip Gaur–ManagingDirectorGrasimIndustriesLtd.

LivaecowasalsopresentedinPremiereVisonParisSept2019edition.Brandshaveshown where brands have shown immense interest and have appreciated its sustainability credentials.

LIVAEcothroughitsworldclassquality,willshowtheworldaplacewherefashionandeco- friendlinesswouldgohand-in-handwouldsimultaneouslyalsoenablethecustomerstobea partofthisglobalinitiative.