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On Earth Day Latin Quarters Launches New Eco-Friendly Capsule

Published: April 22, 2024
Author: TEXTILE VALUE CHAIN

This Earth Day, Latin Quarters, India’s leading premium women’s wear brand, announced the launch of its first-ever eco-friendly capsule, ‘Revive’. Taking inspiration from Mother Earth, this capsule is a positive step for the brand to encourage a new generation of fashion enthusiasts towards conscious clothing. The launch strengthens Latin Quarters mission to creating eco-friendly garments without compromising on trends, quality, and style for the modern Indian women. 

‘Revive’ strikes a balance between nature and utilitarian fashion, furthering Latin Quarters’ commitment to curating ethical fashion while taking responsibility towards the environment. Each piece in this capsule is meticulously crafted from recycled materials exemplifying the brand’s efforts to move towards sustainable choices for its customers while staying true to its quality. The capsule boasts transitional pieces with muted, earthy undertones, made of recycled fabrics which aim to reduce the loads on the growing landfills. The collection also features skin-friendly, breathable materials which empower women to shop with a conscious mindset and be their authentic self. 

On this new move, Rahul Bhalla, CEO and Co-Founder at Latin Quarters shares, “At Latin Quarters, we believe in the power of fashion that inspires change and makes a positive impact amongst our stakeholders and the world. The new capsule marks our segway into a new journey of eco-friendly fashion that stands the test of time while being trendy. The capsule strengthens our mission to make conscious choices on behalf of our patrons, whilst supporting the larger efforts to being more environmentally friendly. Over the last decade and a half, we have always prioritized curating fashion that is true to our customers, across India. With the changing landscape of fashion, it is our duty to evolve with the times and inspire our customers to make the right choices.” 

The ‘Revive’ capsule invites customers to discover a spectrum of styles that are inspired from our Mother Earth. Shoppers can explore these pieces that combine the essence of our vast jungles as well as utilitarian fashion. The collection is available for purchase, online and in select Latin Quarters stores across major cities such as New Delhi, Mumbai, Bhuvaneshwar, Kolkata, Hyderabad etc.,  at an affordable price range of INR. 1,799.

About Latin Quarters:

Latin Quarters is a premium western women’s wear brand focused on design that upholds the principles of quality and innovation since its inception in 2006. With an unwavering commitment to quality, they use the best materials and colors to make products at the peak of recent global trends. The team at Latin Quarters draws inspiration from global fashion trends and interprets them uniquely in line with the Indian consumer’s sense of style. The brand has seen steady growth over the past few years and is now expanding its footprint nationwide by adding more sales points. Latin Quarters is currently available in 400+ locations nationwide through prestigious shops, top department stores like- Pantaloons, Shoppers Stop, Lifestyle, and all major online portals across the country like Myntra, Nykaa Fashion, and Amazon.

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