News & Insights

Nike poke fun at Air Jordan Sneaker Featuring Japanese Denim

Published: August 6, 2020

New fashion trends have evolved as a result of the COVID-19 pandemic, the denim sneaker is manifesting to be a mainstay rather than a passing fad. Nike’s latest drop, which updates a fan-favorite style with Japanese denim, further illustrates that the trend has staying power that will carry it through the new decade.

The athletic brand is set to launching a Japan-exclusive iteration of the Air Jordan 3 Retro SE, which sees Japanese-made denim along the toe-guard, heel, and lace collar with a gray elephant-print overlay. Apart from those few pops of denim, the shoe remains minimally designed, with a white tumbled leather upper and red accents on the eye stays tongue graphic and collar.

The appeal of denim sneakers is vast. Earlier this month, G-Star Raw updated its Rovulc denim sneaker to feature “Renewed Denim R,” a fabric constructed from 100 percent recycled cotton, as part of its Fall 2020 sustainability innovations. Skateboarding apparel brand Supreme and footwear label Vans also recently teamed on denim versions of the Vans Sk8-Hi and the Vans Slip-On shoe.

On social media, the Jeanmaker Denham is teasing an upcoming collaboration with Nike as well.

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