New York & Company, a digital apparel shop to reveal its first menswear collection

On August 10, New York & Company, a digital apparel shop located in the United States, will debut its first menswear line (Tuesday).

According to reports, the wear-to-work womenswear retailer is also planning to offer its “most expanded range to date” of women’s footwear in September 2021.

Since The Saadia Group purchased New York & Company following its bankruptcy filing in 2020, the American retailer has been attempting to accelerate its expansion by interacting with several product categories.

The retailer’s debut into the menswear market is considered as part of a larger product category expansion strategy.

There will be 150 excellent pieces in the menswear collection, including tees, fleece hoodies, sweaters, joggers, slacks, and jeans, among others.

Notably, tops will be available in sizes ranging from small to XXL, and pants and denim will be available in sizes 30 to 40, with prices ranging from US $ 29.95 to US $ 129.95.

It’s worth noting that, when it comes to footwear product expansion, the shop will be creating for the first time in-house.