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New product category for exhibition by The Metropolitan Museum of Art

Published: July 7, 2020
Author: Manali bhanushali

Beanstalk is a global brand extension agency, which works with different companies to creatively and effectively deliver products and services to the potential customer. Beanstalk is been selected to represent The Met along with WildBrain.

The Metropolitan Museum of Art also known as The Met – largest art museum in U. The met announced the launch of its global licensing program with the appointments of Beanstalk as the Museum’s U.S. and Japan licensing agency and WildBrain CPLG as its agency for Europe, the Middle East and Africa.

WildBrain CPLG – Copyright Promotions Licensing Group founded in 1974 is a brand licensing agency.

Beanstalk and WildBrain CPLG join Alfilo, which has been the Museum’s agent for China since 2018. The Museum will be pursuing opportunities in a range of diverse categories including home and décor, gifting, trade textiles and furnishings, accessories, gifts, paper goods, apparel, beauty and personal care, publishing and more.

“We are truly honored to be selected to represent The Met,” says Allison Ames, president and chief executive officer, Beanstalk. “It is not only one of the finest art and cultural institutions of our time, with 5,000 years of art from around the world, it represents the energy and diversity of New York City at its best. Experiencing all that The Met offers, outside of its walls, through beautifully designed and elevated products will inspire consumers to connect with the museum at new touchpoints and moments in their lives. We’re all inspired by beauty, especially now. The Met licensed products will most certainly deliver on that brand promise.”

The Met’s licensing revenue supports the Museum’s ongoing mission for the collection, study, conservation and preservation of art.

“Imbued with the spirit of New York, The Metropolitan Museum of Art is the most dynamic and inspiring art museum in the world,” says Lisa Silverman Meyers, global head, licensing and partnerships, The Metropolitan Museum of Art. “With 5,000 years of art, knowledge and ideas, and through its collection, scholarship and programs, The Met offers endless ways to experience the wonders of art and make connections within the world’s cultural history. In furthering our mission to contribute to a deeper understanding of art and make our collection accessible to all people, we aim to collaborate with partners that share our passion for finding narratives and celebrating creativity. We are thrilled to be working with Beanstalk, WildBrain CPLG, and Alfilo – agencies that embody the thoughtfulness and licensing expertise that make them ideal partners for The Met.”

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