A contemporary saree brand by Aditya Birla Group, this will mark Navyasa by Liva’s 5th store since its launch a month ago

Mumbai, April 12, 2022: Navyasa by Liva; a contemporary saree brand from the house of Aditya Birla Group, expands its retail presence with the opening of their fifth store at Phoenix Palladium, Mumbai. Located in South Mumbai, Palladium is inarguably the most premium shopping destination of the city. Endorsed by Deepika Padukone, navyasa by Liva brings a modern and revolutionary take on the saree with their contemporary designs.

To celebrate the launch, fashion influencers Juhi Godambe, Rupali Hasija (Curl Girl), Naina Ahluwalia, and Prerna Chhabra visited the store and experienced the sarees. 

Located on Level 2 of the mall, the store is aesthetically designed to suit the fashion sensibilities of the young audience with its artfully decorated and vibrant interior just like the saree collection itself. The store will be an experience in itself with a magic mirror which is a digital marvel for shoppers. Navyasa by Liva is the first saree brand to use magic mirror, a cutting-edge digital technology. It allows you to browse and virtually try on 150+ saree styles.

Navyasa by Liva sarees are fluid, flowy and are made with nature-based fabric Liva. They allow women to move around with spirited optimism and #freetobe in their element as well as explore life comfortably whether at work, party, lunch or a cafe.  The collection features ethereal prints and chic styles. Each saree tells a colour-rich story with a modern twist. The unique bold designs and diverse themes are designed to allow style to converge with fashion.  Renowned designers Abir and Nanki, along with the internal design team at Liva have been instrumental in bringing the collection alive.

To cater to their largest clientele, which is the contemporary, urban women, Palladium Mall is the ideal location for the brand’s latest expansion. Home to the most exquisite Indian and global luxury brands; Palladium attracts the city’s finest and most exclusive patrons.

Mr. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fibre), said, “Navyasa by Liva has received great response from new-age women and is witnessing a consistent rise in demand. The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort. After the success of our four flagship stores, the natural next step was to launch additional stores in relatable spaces which cater to our audience. Phoenix Palladium fits the criter ia in every way.”

Navyasa by Liva flagship stores are also operational at Ambience Mall Vasant Kunj, DLF Saket in Delhi, Orion Mall in Bangalore, and Inorbit Mall in Mumbai.

About LIVA: LIVA is a new age fabric from the Aditya Birla Group. Unlike other fabrics, that are boxy or synthetic, LIVA is a soft, fluid fabric that falls and drapes well. A promise that is delivered through an accredited value chain. The new-age naturally sourced fiber made into fabric in pure or blended form transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly. The brand recently launched its eco-enhanced version of the fabric, called Livaeco, which is made of wood pulp sourced from FSC certified forests.