As part of a cost reduction strategy, The British leather goods brand is said to be planning to cut 25% of its global manpower, which is representing about 350 jobs.
Mulberry, which employs 1,400 people in the UK, is reportedly seeking to make the cuts across its entire business, from head office and retail to manufacturing and distribution. The company has launched a consultation with employees whose jobs are at stake. “Launching a consultation process has been an incredibly difficult decision for us to make but it is necessary for us to respond to these challenging market conditions, protect the maximum number of jobs possible and safeguard the future of the business,” said Thierry Andretta, CEO, Mulberry. “We remain confident in the strength of the Mulberry brand and our strategy over the long term.”
Though Mulberry stores which were not functional are now reopening and catering to the audience in China, South Korea, Europe and Canada the profits have ceased to increase due to the current social distancing restrictions in place. Even online sales are unable to cover up for such loses.
“In spite of the good performance of our sector-leading digital and omni-channel platform, and our global network of digital concessions, the shutting of all our physical stores has had, and will continue to have, a marked effect on our business”, said Andretta.
Mulberry to cut 350 jobs – International Leather Maker. (n.d.). Retrieved June 16, 2020, from https://internationalleathermaker.com/news/fullstory.php/aid/8526/Mulberry_to_cut_350_jobs_.html