Monki is a brand of H&M that offers great fashion at competitive prices, aiming to be kind to the world and the people in it. Monki has announced the launch of a new upcycled capsule denim collection which makes use of pre-consumer waste.
The capsule collection is made from the brand’s own production remnants of organic cotton, including eco-friendly hardware and washing, and recycled threads and zippers.
The production process of Monki’s upcycled denim collection goes through four steps. To start, the remaining organic cotton denim fabrics are handpicked by the production team and then the new pattern is cut out of the remainders of these garments. After that, the pieces are sewn together to create the piece of clothing and are washed in an environmentally friendly way without the addition of new dyes.
There are three key pieces of clothing: a tailored jacket with a belt, a tote bag and Yoko jeans.
It’s the latest in a growing line of such projects from apparel brands, which signals that tides are shifting and stakeholders are increasingly turning their attention to products made in-line with the circular economy.