Momotaro Jeans is showcasing Japanese denim both domestically and abroad by taking a new approach to retail and design. The fabric of the brand is getting better. Known for their deep indigo jeans, they are now enhancing the color and lessening shrinkage after washing by employing finer threads. They are showcasing their traditional skill by selling jeans that have been naturally dyed with Japanese indigo.
The company is experimenting with different denim combinations, such as cashmere for softness and lightness and silk for a smooth feel. The new logo for the jeans combines classic Japanese symbols with a contemporary design.
In addition, Momotaro Jeans has debuted a new website and a new store in Kyoto. Renowned architects Jun Aoki and Masatoshi Shinagawa combined traditional and modern features to create the Kyoto store. The new website offers ideas for caring for denim and streamlines online shopping.
