News & Insights | Textile machinery

Mayer & Cie. Launches Ad Campaign for, a Convenient Web Shop for Circular Machine Parts

Published: January 4, 2024

Leading circular knitting machine manufacturer, Mayer & Cie., is taking a bold step forward with the launch of their advertising campaign for, an innovative webshop that offers a wide range of parts, consumables, and machine components. To grab the attention of their customers, the company has produced thirteen short videos highlighting the unexpected benefits of shopping on

Starting with a teaser just before Christmas, Mayer & Cie. plans to release two videos every week on YouTube and their social media accounts. The full campaign will unfold throughout January and February 2024. With, Mayer & Cie. aims to make life easier for their customers by providing easy access to high-quality spare and wear parts that are guaranteed to be compatible with their circular knitting machines.

“Customers can now enjoy the convenience of online shopping for knitting machine parts,” says Benjamin Mayer, Managing Director of Mayer & Cie. He emphasizes that ensures quick and efficient service without any closing times. The web shop offers three shortcuts for users to find the exact parts they need. They can search by the serial number, enter a free text search, or browse by machine family.

To further enhance the user experience, Benjamin Mayer recommends customers register their machines on By registering, the web shop gains access to the model, make, and specific features of each machine, ensuring customers can only order compatible parts. This not only saves time but also reduces unnecessary global shipments, benefiting the environment.

Recognizing the value of their loyal customers, Mayer & Cie. has introduced my.loyaltyclub, a customer retention program. Frequent users can enjoy a discount of up to 10% on their orders. Discounts begin at 2% for annual orders exceeding €2,000 and can reach 10% for orders amounting to €162,000 in a year. Users who register for my.loyaltyclub will also receive a €50 voucher, redeemable on

Mayer & Cie. is eager to create awareness and generate excitement around through an engaging advertising campaign. The campaign will feature a series of short video clips involving dogs, racing cars, and donuts. With these creative and unexpected elements, Mayer & Cie. hopes to establish as every knitter’s best friend and go-to source for knitting machine parts.

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