Marks & Spencer (M&S) has launched Polygiene kitchen towels. The towels are treated with Polygiene stays fresh antimicrobial technology and are part of M&S globally distributed core programmes. The yearly forecasted order value of the towels is $75 000. Headquartered in Sweden, Polygiene uses odour control technologies in various home products and textiles.
“We see this as an exciting start of a partnership with this renowned brand and hope to see growth in their home textile area as well as in other categories going forward. Changed consumer behaviour due to the pandemic, with both increased e-commerce as well as more interest in home products, could give an extra push for this kind of products. Additionally, an antimicrobial treatment in home textiles will keep them fresh for longer and make them last for longer as well,” Ulrika Björk CEO of Polygiene said in a press release.