Lycra, the leader in innovating and producing exceptional fibre and technology solutions for the global apparel and hygiene industry will exhibit its innovation at KINGSTON24 event for the fall 21 Denim season going to take place on 23rd and 24th June.

The company will showcase collaborations with denim brands and retailers, as well as its innovative stretch denim solutions and sustainability initiatives during the second KINGPINS online tradeshow held during the coronavirus pandemic.


In a session titled Resetting for Growth with The LYCRA Company, Julien Born, President of Apparel, will speak with journalist Alison Nieder about the company’s response to COVID-19 and how sustainability, innovation and collaboration continue to fuel its future.


Additionally, video content on The Lycra Company’s Planet Agenda sustainability platform and current denim innovations will be available for on-demand viewing during the KINGPINS24 show and until 7 July.


“We want to again thank Kingpins for creatively pivoting during these challenging times and giving us all the opportunity to come together as a denim community and engage on these important topics,” Born said. “We look forward to reiterating our commitment to collaborating with valued customers to develop best-in-class innovations that meet the demand for comfort and performance – while minimizing our environmental footprint.”


The Lycra Company will use the Kingpins event to promote its EcoMade family of fibres featuring pre and post-consumer recycled content that offer the same high-quality performance as their original offerings. Lycra EcoMade fibre and EcoMade versions of Lycra T400, Coolmax and Thermolite fibres all are GRS (Global Recycled Standard) certified.