Promoted sustainable fabrics & innovative styles.

Liva, the new age fabric brand from Birla Cellulose participated in the 17th edition of Yarnex which was held in Ludhiana from 20th-22nd December 2019. Being one of the most successful textile fairs in Ludhiana, the show witnessed 5400 visitors and participation of 90 exhibitors. It was a huge platform to connect with the textile value chain across the North India region.

Liva along with its reputed LAPF partners showcased innovative products in knits, women’s woven wear and stoles. The Liva Pavillion witnessed participation from leading LAPF partners Krishna Textile Process, Feather Soft, Galaxy Stoles & Alla Moda Knitwear. These esteemed partners presented the latest innovative fabric collections in Birla Spunshades and Birla Modal fibre. The brand received a positive feedback on the initiative of enriching customers with new products knowledge along with support to players in industry to grow with LIVA. The LAPF partners also secured great business leads from the exhibitions.