LIVA to showcase intimate wear collection at INTEMASIA, Kolkata

LIVA will show case its possibilities in intimate wear application such as Camisole and Lounge Wear at INTIMASIA Trade Show at Netaji Indoor Stadium, Kolkata.

After successfully venturing into intimate wear with their partner brands, this will be the second time LIVA will be showcasing an intimate wear collection.

Top partners brands like Arvind, Gemini, Prisma and TomBurg have crafted intimate wear collection with LIVA fabrics..

LIVA’s objective with INTIMASIA is to strengthen the reach and relations with partner brands and increase its presence in the intimate wear category..

About LIVA: Liva is a new-age fabric from Aditya Birla Group. Unlike other fabricsthat are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. A promise that is delivered through accredited value chain. The new-age, naturally sourced fiber made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.

About Birla Cellulose: Birla Cellulose represents the Pulp and Fiber business of Aditya Birla Group, is India’s pioneer in Viscose Staple Fiber (VSF). Birla Cellulose Fibers are of 100% natural origin, highly absorbent, have an especially good feel, and are completely biodegradable. As an extremely versatile and easily blendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. Birla Cellulose commands a major world market share in the man-made cellulose Fiber domain.