LIVA will be a part of the Yarn, Fabric and Accessories Trade Show to be held at Ludhiana from 21st – 23rd of August 2019. LIVA will be showcasing its product category across flat knit applications, stoles, kurtis and leggings.

Partner brands like Prisma, Monica Collection, Aswira Premium Fabrics, Vandan Silk Mills, Swami Textiles will be showcasing their collection made of LIVA during this trade fair. 

About Liva: Liva is a new age fabric. Unlike other fabrics that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. The new-age, naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.

About Birla Cellulose: Birla Cellulose represents the pulp and fibre business of Aditya Birla Group, is India’s pioneer in Viscose Staple Fiber (VSF). Birla cellulose fibres are of 100 per cent natural origin, highly absorbent, have an especially good feel, and are completely biodegradable. As an extremely versatile and easily blendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear and nonwoven applications. Birla Cellulose commands a major world market share in the man-made cellulose fibre domain.