Liva, an ingredient brand from the house of Aditya Birla Group, participated in Yarnex at Tirupur. The focus of the showwas to highlight Liva’s application in lounge wear, camisoles, leggings, men’s briefs and vests. Liva and its esteemed partner brands Krishna Textile Processes, Matrix Enterprises, EXIM Knits, Mercury Fabrics, Feathersoft, Jeyavishnu Clothing, Mevaba received an overwhelmingly positive response at the exhibition.

Yarnexevent is a big draw for manufacturers and suppliers of fibres and yarns; both from India and overseas. It is a major platform where innovations are unfurled and new products are launched. The exhibition received an overwhelming response with large-scale leads generated.

About LIVA: Liva is a new-age fabric from Aditya Birla Group. Unlike other fabricsthat are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well.  A promise that is delivered through accredited value chain. The new-age, naturally sourced fiber made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.

About Birla Cellulose: Birla Cellulose represents the Pulp and Fiber business of Aditya Birla Group, is India’s pioneer in Viscose Staple Fiber (VSF). Birla Cellulose Fibers are of 100% natural origin, highly absorbent, have an especially good feel, and are completely biodegradable.  As an extremely versatile and easily blendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. Birla Cellulose commands a major worldmarketshare in the man-made cellulose Fiber domain.