Sustainability is now more than just a catchphrase in the ever-changing fashion industry. Brands like Liva Fabrics, which are manufactured from renewable plant-based fibers, are leading the way in promoting sustainable fashion and helping to create a greener future as the textile industry comes under growing criticism for its effects on the environment. Known for reusing textile waste, Liva Reviva is transforming the textile value chain by producing fashionable and eco-friendly materials.
In a major step towards fusing sustainability and fashion, Liva Reviva has partnered with Ka-Sha, a well-known Indian fashion company, to create a range of sustainable and handmade goods under Ka-Sha’s new “Roz” brand. This collection is a tribute to everyday fashion, where sustainability is weaved into every element and comfort and style blend together harmoniously. Originating from the Hindi word “every day,” “Roz” embodies apparel made for everyday use but with an exceptional dedication to environmental responsibility.
The “Roz” collection is centered around mindful design, offering elevated basics that go beyond mere functionality. These pieces are perfect for the modern consumer who values sustainability without compromising on style or comfort. Every garment in the line features small yet significant details, demonstrating Ka-Sha’s commitment to craftsmanship and thoughtful design. This attention to detail ensures that “Roz” pieces not just feel good but also look great, making them a staple in any wardrobe.
A key highlight of this collection is the innovative fabric blend that defines it. The garments are crafted using Liva’s Reviva-M circular yarn, made from repurposed textile waste, handwoven together with indigenous kala cotton by artisans from Gujarat, that Ka-Sha has been associated with since the last couple of years. This fusion of cutting-edge sustainable materials and traditional craftsmanship results in garments that are durable, eco-friendly, and easy to care for. The emphasis on comfort, washability, and longevity makes “Roz” the perfect choice for individuals seeking timeless style with a minimal environmental footprint.
Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “We are proud to partner with Ka-Sha in redefining fashion with ‘Roz,’ a collection that brings together sustainability and design. Liva Reviva’s innovative fabrics not only reduce textile waste but also offer a premium feel and fluidity, making it easy for consumers to make eco-conscious choices without compromising on style.”
Commenting on the collaboration, Karishma Shahani Khan, Founder of Ka-Sha, shared, “Roz is more than just a fashion line—it’s a philosophy that champions sustainability in the most practical, everyday sense. We wanted to create pieces that reflect the simplicity of daily dressing while aligning with the values of conscious consumerism. Partnering with Liva Reviva allowed us to strike that balance between design and sustainability, crafting clothes that make you feel good inside and out.”
The launch of “Roz” has already garnered widespread praise for its ethical production methods and sustainable origins. Fashion-conscious consumers are drawn to the collection not just for its eco-friendly credentials, but for its timeless appeal and impeccable quality. The line reflects a modern aesthetic that resonates with those looking for versatile pieces that fit effortlessly into their everyday lives. Whether it’s for a casual day out or a laid-back office look, “Roz” offers a perfect blend of comfort, style, and responsibility.
Ultimately, the success of “Roz” showcases the power of partnerships in driving positive change in the fashion industry. Liva Reviva and Ka-Sha have demonstrated that sustainability and profitability can coexist, setting an inspiring example for other brands to follow. As the world continues to seek more sustainable practices, collaborations like this pave the way for a future where fashion doesn’t just look good—it does good too.
