LIVA the new age fabric form the Aditya Birla Group marked it presence at INTIMASIA 2019 in Kolkata. LIVA along with its partner brands like Arvind, Gemini, Prisma, Crazy Penguins, & Tom Burg showcased collections featuring lingerie, men’s intimate wear, children’s inner wear, shapewear using Birla Viscose and Birla Modal fibres.Application in Camisole and Lounge Wear was highly appreciated by theexhibitors and retailers. LIVA is set to expand its presence in the intimate wear category, given that the industry is expected to grow at around 12% in the coming years. “The objective of participating in the show was to strengthen the reach and relations with partner brands and increase the presence in intimate wear category. More consumer focused offerings were showcased in the exhibition. Feedback of the buyers for the customized offering was procured through direct response,” said Spokesperson from Birla Cellulose. About LIVA: LIVA is a new age fabric from the Aditya Birla Group. Unlike other fabrics, that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well. A promise that is delivered through accredited value chain. The new-age naturally sourced fiber made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly. The brand recently launched their eco-enhanced version of the fabric, called Livaeco, which made of wood pulp sourced from FSC certified forests.
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