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Lindström India reaffirms commitment to Sustainable Water Management Initiatives

Published: April 5, 2024
Author: TEXTILE VALUE CHAIN

Extends its Contribution to UNICEF WASH Program in India

New Delhi, 22nd March 2023: Lindström India, a 100% subsidiary of the Finnish Lindström Oy, a global textile rental company offering sustainable workwear and cleanroom services, reaffirms its commitment to responsible water management and environmental stewardship. The company has been at the forefront of sustainable water management, focusing on reducing water consumption through its industrial washing process. This aligns with the textile and fabric industry’s increasing focus on conservation efforts. Lindström also supports the UNICEF WASH programme in India to tackle water, sanitation, and hygiene challenges in the country.

Lindström India’s Aquaest water recycling project, launched in collaboration with Nalco Water in 2022, has successfully reduced freshwater usage by 56% at its Chennai laundry facility, setting a new standard for sustainable water practices in the textile industry. The company plans to expand its water recycling system to other facilities across India and Asia, potentially saving 330 million liters of water annually – equivalent to 132 Olympic swimming pools – and offset the daily water needs of 2.5 million people for one day. Notably, at the group level, Lindström has reduced its water usage by 50% per washed textile kilograms since the 1990s, showcasing its long-standing commitment to sustainable water management.

Venkataraj Anantharaman Laguduva, Head of Continuous Service, Asia at Lindström, highlighted the significance of the water recycling initiative, stating, “We already have a system for reusing water at our laundries, but we wanted to take it further to recycle the water so that we could reduce the amount of freshwater we use.”

Furthermore, to support the community that suffered from water scarcity, proper sanitation facilities and hygiene knowledge, Lindström has collaborated with UNICEF WASH programme in India since 2007. WASH stands for water, sanitation and hygiene, and it is one of the most important programmes that UNICEF runs to improve the lives of children and their families. The collaboration has continued to yield positive impacts, culminating in the recent signing of a new contract for the years 2024-2026.

Marja-Riitta Ketola, Executive Director of UNICEF Finland, shared her thoughts about the collaboration, stating, “We are grateful for the cooperation with Lindström. Long-term support for our work has enabled significant results for children. Lack of clean water endangers children’s health, nutrition, education, and future. The effects hit girls and disabled children particularly hard. With clean water and sanitation, more children survive, grow, and develop”.

India faces serious challenges in WASH (water, sanitation, and hygiene) issues. Over 600 million Indians will face ‘acute water shortages’ in the coming years, with over 42% of households unable to access safely managed drinking water. Furthermore, 70% of the wastewater generated in the country is released into the environment untreated. These challenges underline the critical importance of sustainable water management initiatives in addressing the pressing water-related issues in the country.

Juha Laurio, CEO of Lindström Group, expressed pride in the company’s collaboration with UNICEF and its commitment to the WASH program, stating, “We are proud to be a part of this amazing journey with UNICEF Finland and the WASH program in India. During these 17 years, we have witnessed great progress in many water, sanitation, and hygiene services, but the UNICEF WASH program in India is not yet ready to retire. We are committed to continuing our support for the program.”

In addition to expanding the water recycling system, Lindström India intends to implement fully automated systems at its plants to enhance efficiency and consistency while minimising human error. Future plans also include deploying an AI-driven analytics platform, powered by ECOLAB3D™, to improve water recycling efficiency.

“As an industry leader, Lindström India continues to lead by example in championing sustainable practices and driving positive change for the environment. Our pursuit of sustainable water management reflects our enduring commitment to creating a more environmentally conscious and responsible future. Our commitment to reducing water consumption and supporting initiatives such as the India WASH program, sets a positive example for the textile and fabric industry in contributing to a greener, more sustainable future.” concluded Mr. Jayant Roy, Managing Director of Lindström India.

About Lindström India

Lindström India is a 100% subsidiary of Lindström Group, a Finnish workwear service company. Established in 2007, the company clothes 1.3 million people globally. Headquartered in Mumbai, Lindström India has more than three million garments in circulation with its service centres in 11 cities including Chennai, Mumbai, Delhi, Hyderabad, Kolkata, Bengaluru, Panchkula, Vadodara, Vizag, Tinsukia & Pune. For further details, please visit https://lindstromgroup.com/in/

Lindström Group

Globally, Lindström serves 1,82000 customers in 23 countries across Europe and Asia. It provides end-to-end workwear solutions, starting at providing appropriate workwear as per the requirements of the company and then ensuring that employees always have sufficient clean and well-maintained workwear available.

Lindström is a family-owned textile service company whose business is based on a circular economy. With over 5,000 dedicated employees, we offer responsible and easy-to-use textile services to our customers in Europe and Asia. We provide our customers with safe and hygienic solutions to ensure the best possible customer experience. In 2022, the Lindström Group’s turnover was EUR 496.4 million. For further details, please visit https://lindstromgroup.com/

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