Sleepyhead, the contemporary lifestyle and sleep solutions brand, has significantly broadened its physical retail presence in Bangalore by launching four new stores in a single day. These new outlets are strategically located in Marathahalli, Dasarahalli, Airport Road, and New BEL Road, marking a major expansion for the brand in India’s tech capital.
This rapid growth follows the success of its first three Bangalore stores in Banaswadi, HSR Layout, and Koramangala. With these new additions, Sleepyhead now boasts seven stores across the city, reinforcing its robust omnichannel retail strategy aimed at enhancing customer interaction with its product range.
To mark the grand opening, Sleepyhead introduced an exciting initiative dubbed the ‘Bangalore Starter Kit.’ On Saturday, April 26, 2025, the first 100 customers visiting six of the stores with a valid job offer letter and ID card will receive a complimentary mattress and pillow set. They’ll also be gifted a unique ‘Bangalore Survival Map’—a curated guide featuring the city’s top eateries, hangout spots, and must-visit locales.
Additionally, customers visiting any of the seven stores during the launch weekend can take advantage of an exclusive 50% in-store discount.
Leadership Speaks: Sridhar Balakrishnan, Group CEO at Duroflex, stated that the expansion from three to seven stores was driven by customer enthusiasm and demand for in-person product experience. “Our enhanced omnichannel strategy allows us to connect with consumers more meaningfully by offering them well-designed comfort solutions at accessible locations,” he added.
Sudhanshu Krishna, Chief Sales Officer – Consumer Business at Duroflex, emphasized Bangalore’s vital role in the furniture and mattress segment. “With a dynamic population of professionals, families, and young couples, Bangalore offers immense growth potential. This expansion allows us to align better with evolving consumer expectations and lifestyles,” he said.
True to its digitally native, youth-focused brand identity, Sleepyhead brings its fun and functional vibe to its offline stores. These outlets feature a wide selection of smart furniture, cozy furnishings, and thoughtfully designed mattresses, tailored to meet the demands of modern urban living.
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